Client Acquisition Systems for New Zealand Family Lawyers.
We help family lawyers get consistent, high-quality divorce, custody, and relationship property enquiries through SEO, Google Ads, and conversion-focused websites.
Built by Experts. Engineered for Results.
Rob is a senior full-stack developer and search strategist specialising in high-performance websites, technical SEO, search architecture, and conversion-focused design. He has built and optimised thousands of pages engineered to rank competitively and convert effectively.
Collette oversees client relationships, project coordination, ongoing account management, and finance administration, acting as the central point of communication between clients, designers, and the development team. She manages ongoing monthly accounts, invoicing, client support, and operational coordination to ensure all projects and campaigns run smoothly and professionally.
Luke is a senior Google Ads specialist with three years of experience working at Google, bringing deep platform knowledge and advanced expertise in paid search strategy, campaign optimisation, and lead generation performance.
Most family law clients start on Google when they need urgent help. We make sure you show up in those searches, gets chosen over competitors, and converts visitors into consultation bookings.
We build complete client acquisition systems for family law firms — combining SEO for long-term rankings, Google Ads for immediate leads, and websites designed to turn traffic into real enquiries. Everything is focused on one outcome: more signed family law cases.
Google Ads Has Evolved in 2026. Most Law Firms Are Still Behind.
As of 2026, Google’s AI-driven ad search prioritises clarity and relevance. Single-lawyer, single-service pages consistently outperform larger firm websites—delivering greater visibility, higher conversion rates, and a lower cost per client. Use this shift to your advantage
Personal Brand Pages Are Replacing Traditional Firm Websites for Client Acquisition.
Your page is built around you—not your firm—because clients don’t choose firms, they choose lawyers.
From the first click, they see your photo, your experience, your approach, and real client reviews that build immediate credibility.
Your story, your expertise, and why you’re the right person to handle their situation.
It positions you as the clear specialist, increases trust instantly, and drives enquiries directly to you.
They can click to call or request a callback 🙂
How it works?
Choose the level of support that suits you:
Build & Transition
We build your full acquisition system and provide a structured transition. Campaigns should only be managed by someone with Solid Google Ads experience—incorrect changes can quickly impact performance.
Fully Managed
We build, run, and continuously optimise your full client acquisition system—from first click to signed case.
What Do You Get?
Custom-designed one page family law website
Conversion-focused layout and structure
Professionally written website copy
Mobile-friendly responsive design
Contact enquiry forms
FAQ section integration
Client review/testimonial sections
Professional image integration
Basic logo refinement/design
Domain connection and setup
Fast-loading modern website build
Google Analytics integration
Conversion tracking setup
Click-to-call functionality
Google Ads-ready page structure
SEO-friendly page foundations
Branded call-to-action sections
Lead-focused user experience design
Launch support and testing
Backed by 15+ years of digital marketing experience
Google Ads Client Acquisition Setup.
Full Google Ads campaign setup
Family law keyword research
High-intent search targeting
Professionally written ad copy
Conversion-focused campaign structure
Location and audience targeting
Call tracking setup
Conversion tracking integration
Negative keyword implementation
Google Analytics connection
Landing page integration
Mobile optimisation checks
Click-to-call ad setup
Budget and bidding configuration
Ad extension setup
Initial campaign optimisation
Performance-focused campaign launch
Built using 15+ years of digital marketing experience
The Investment.
Personal Branding Website.
From $2,995 NZD
Professionally designed to help family law firms generate more qualified enquiries online.
Google Ads Lead Generation Launch.
$1,295 NZD
Strategic Google Ads campaign setup focused on high-intent family law searches.
Ad spend separately.
Ongoing Google Ads Management.
From $1,495/month
Ongoing optimisation and management focused on improving lead quality and campaign performance.
Backed by 15+ years of digital marketing experience.
